The year 2023 marked the beginning of an unforgettable journey. From the vibrant streets of Tokyo to the bustling alleys of Seoul, an inspiration was born. We witnessed how Japanese youth embraced a “casual smart” style with attention to detail, while Korean youth carried an effortless chic vibe—turning fashion into more than just clothing, but a reflection of the soul. From this journey, a vision emerged: to create a brand that bridges two worlds—relaxed for leisure, yet refined for the workplace.

The name Yarn and Yugen carries a story of its own. “Yarn” symbolizes the threads that weave small details into a greater masterpiece, while “Yugen” reflects the Japanese philosophy of subtle, hidden beauty—simple, yet profoundly meaningful. Together, they embody a new spirit for today’s youth: clothing that is comfortable, stylish, and full of meaning. Our tagline captures this essence:
“Weaving Comfort, Defining Elegance.”

Our vision is to make Yarn and Yugen a home for fashion that connects casual freedom with professional identity. Our mission is to craft apparel that doesn’t just follow trends, but instills confidence—seamlessly versatile for both leisure and modern workplaces.

Our philosophy is simple: clothing should speak without words. Every piece from Yarn and Yugen is designed to bring comfort to the body, calmness to the soul, and a lifestyle statement that balances youthful freedom with professional demands.

As fashion continues to evolve, Yarn and Yugen moves with the rhythm of global trends. From oversized Japanese-inspired shirts, to Korean casual blazers, to minimalist streetwear with elegance—each design reflects today’s youth: relaxed in their steps, yet professional in their presence.

Yarn and Yugen is more than just fashion. It is a story—
a story of journeys, of meaning, and of youthful spirit that never stops weaving the future.